They Could Be Giants – Adrian Tripp

Last Wednesday we launched our new initiative ‘They Could be Giants’; a programme set up to showcase companies at an early stage with the potential to be disruptive their markets. They are an extremely impressive group of innovative, entrepreneurial and highly promising businesses.

The initiative first came about when we spotted companies coming through the awards that had stand out business products or services but could not yet prove financial success. We wanted to help and give visibility to businesses like this.

Additionally we wanted to show Europe and the rest of the world that we have some very innovative early stage businesses with huge potential coming out of a lot of different sectors – which obviously bodes well for the future.

‘They Could be Giants’ was born