Part of the DeBeers group, Diamdel sells diamonds to small, medium and large scale businesses around the world. The Belgian company has embraced digital technology and developed a pioneering auction system to allow more people to enter its market and make transactions quickly and more efficiently than the traditional trading system, enabling its tightly-focused business to conduct global negotiations all over the world in a secure online environment.  Auction sales have rapidly grown and today account for 90% of sales and margins are consistently higher than those in the traditional channel.

Click on the link below to see why Diamdel is a well deserved Ruban d'Honneur for the HSBC International Growth Strategy of the Year Award.