The Transforming Value and Methods of Strategic Brand Building in B2B
In this session, Luc Bardin, who has led B2B branded businesses throughout his career and is the author of the recent ‘Go to’ book on the subject: ‘THE Enduring Strategic Brand’ discusses the massive opportunity to break through the pack and make a defining difference through your B2B brand - to become the natural supplier and customer of choice, the looked-for partner, the respected go-to company for governments, the aspired-to employer, the business integrator, the long held stock. All of this through better aligning brand and strategy and steadily and consciously building up your brand.
The session will be very practical and include:
- Running a simple assessment tool on the health of your brand
- Being exposed with concrete sources of value from B2B brand building
- Hearing about and discussing a few simple good practices to build impactful B2B brands, which you can apply from the next morning back into your business.
Chairman, Strategic Partnering Ltd; Non-Executive Director; Former Group Chief Sales & Marketing Officer, BP plc.
Since January 2014, Luc leads Strategic Partnering Ltd, a company he founded to help organisations and people break through the limitations of vertical silos and, by entering alliances, build different, transformational, strategic value opportunities. He recently published ‘Strategic Partnering’, a vade mecum book of tested methods and techniques to remove chance and deliver consistent success from strategic co-operation management.
A Group Vice President for 12 years, Luc was Group Chief Sales & Marketing Officer of BP plc. from 2007 to 2013. Prior to this, he was a member of BP’s Refining & Marketing Senior Executive Team and Chief Executive of world scale B2B, FMCG and Retail businesses, Castrol Europe, procurement and sustainable mobility. He started his career running global businesses in the Burmah Castrol, Hoechst and Pechiney groups.
Individual Full Event Ticket - includes Hotel accommodation
€1050This includes access to the Welcome Reception, all learning and discovery agenda sessions, the judging hall, networking lunch on the 23rd, and the Awards Gala. This package also includes hotel accommodation at the venue for the 22nd and 23rd (includes breakfast)
Individual Full Event Ticket – without Hotel accommodation
€810This includes access to the Welcome Reception, all learning and discovery agenda sessions, the judging hall, networking lunch on the 23rd, and the Awards Gala. Book your hotel separately here to include a discounted price
Book nowAwards Gala Dinner Only – without Hotel accommodation
€495This ticket option is for those who don’t want to attend the full event but would like to participate in the Awards Gala Ceremony. This includes Pre-dinner cocktail reception, 3 course dinner and the Awards ceremony. Book your hotel separately here to include a discounted price
Book nowGroup Tickets – Bring Your Team
€6,600Group registration secures priority seating for a table of 10 at the Awards Gala along with access to the Welcome Reception and all learning and discovery agenda sessions, the judging hall and networking lunch on the 23rd. You get to place a 2mx2m exhibition stand in the main hall to promote your business and a framed group photo from the event. This package represents best value.
If you are looking to bring more or less than 10 people give our events team a call to work out a price and package for you.
Book now
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