Selling in Hyper Competitive Environments – How to get a USP

When customers have excellent visibility, information and a range of products that are all very good, it makes the selling process highly competitive. What can B2B organisations do to get ahead in these situations?

What you will learn:
  • The case for making selling a core competency and USP and where to start
  • Is it possible to get away with average sales people? 
  • Simple strategies for building effective sales organisations for hyper competitive environments


 

Sara Tucker, Senior Consultant, CEGOS SA

International Training Designer and Consultant with Europe’s number1 professional training company, the French-based CEGOS Group.

  • 20 years in international Bid Management
  • Sales & Account Management in B2B service organisations
  • 10 years in Design, Delivery and Facilitation of Sales Performance training programs for international customers
  • Sales Masters lecturer and motivational speaker.

Back to agenda

Individual Full Event Ticket - includes Hotel accommodation

€1050

This includes access to the Welcome Reception, all learning and discovery agenda sessions, the judging hall, networking lunch on the 23rd, and the Awards Gala. This package also includes hotel accommodation at the venue for the 22nd and 23rd (includes breakfast)

Individual Full Event Ticket – without Hotel accommodation

€810

This includes access to the Welcome Reception, all learning and discovery agenda sessions, the judging hall, networking lunch on the 23rd, and the Awards Gala. Book your hotel separately here to include a discounted price

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Awards Gala Dinner Only – without Hotel accommodation

€495

This ticket option is for those who don’t want to attend the full event but would like to participate in the Awards Gala Ceremony. This includes Pre-dinner cocktail reception, 3 course dinner and the Awards ceremony. Book your hotel separately here to include a discounted price

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Group Tickets – Bring Your Team

€6,600

Group registration secures priority seating for a table of 10 at the Awards Gala along with access to the Welcome Reception and all learning and discovery agenda sessions, the judging hall and networking lunch on the 23rd. You get to place a 2mx2m exhibition stand in the main hall to promote your business and a framed group photo from the event. This package represents best value.

If you are looking to bring more or less than 10 people give our events team a call to work out a price and package for you.

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