TONY HUGHES

CEO, Huthwaite International

Tony has been in the skills development industry for over 35 years. The last 20 of which have been at the helm of world leading training consultancy Huthwaite International.

A life-long educator, Tony started his career in teaching.  He still supports the sector as a guest lecturer as well occasionally advising primary schools on verbal behaviour in children. From teaching he moved into sports coaching and then into commercial training where he designed, implemented and delivered training programmes to 1000s of people across 29 countrieson 3 continents.

As CEO Tony presently works with the Huthwaite team to support companies of all sizes including 30% of the Forbes 100. He was and remains passionate about helping clients achieve their highest level of commercial success. Results for Huthwaite clients are testament to this, and regularly include double digit growth in sales and millions saved on negotiated deals.

He is frequently invited to speak at conferences and events around the world. Subjects range from ‘Creating and Capturing Value’, ‘Effective Strategies for Combating Reverse Auctions’ and ‘Changing Behaviour to Change Results’. His insights are inspiring, leaving audiences with everything from moments of reflection and food for thought through to life changing impacts.

Tony’s vast experience makes him a highly respected choice for judging panels. As well as being part of the European Business Awards since their inception, he has also judged the National Business Awards, National Sales Awards and Customer Excellence Awards. In 2010 and in recognition of his outstanding contribution to Sales and Marketing, he was presented with the inaugural ISM Lifetime Achievement Award at The British Excellence in Sales and Marketing Awards.

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