Philip Forrest is the President of The International Customer Service Institute with responsibility for the policy and strategic direction of the operational and educational dimensions of the organisation and of its key property The International Standard of Service Excellence, the world’s only truly global customer service standard
Philip Forrest has, for over 30 years worked internationally, in the UK, Europe, USA the Middle East on culture change and service quality performance improvement with a wide range of international and multinational organisations delivered through Aegis Marketing the company he founded in the 1980’s and sold to The Carlson Marketing Group in 1998.
He is Chairman of the Judges of the European Business Awards, joint founder of The International Customer Service Institute, a founder Fellow of the Chartered Institute of Marketing and a Chartered Marketer.
Notably he is the author of Sold On Service the first European book on service quality management, has developed many management models, and has published numerous articles and papers on the subject and has co-authored the first international independently audited customer service standard now in operation in a growing number of international markets and is working with a leading UK University Business School on the design and development of an MSc in Service Quality Management based on of his key models. He has also published 7 white papers based on observations of the entries to The National and European Business Awards. His key focus has always been helping clients fully to optimise the commercial and operational benefits available from professional customer service management.
A successful, entrepreneur and business man in his own right he is also a keen golfer and follower of international athletics, rugby and motor sport.