PAWEL RYBAK

CEO, Sunrise System Company

Paweł Rybak is the CEO of one of the fastest-growing technology companies in Europe (according to Deloitte Technology Fast 50 Central Europe ranks) – Sunrise System, Polish interactive agency, specializing in search engine marketing. The company was twice awarded in European Business Awards competitions in The Infosys Business Of The Year category – in 2011 it achieved the Ruban d’Honneur status, and in 2013 it was the country representative as the National Champion.

Currently, Sunrise System is a part of international editorial and media corporation, Bauer Media Group. Historically co-created and managed by Paweł, Sunrise System started out as a small firm founded by enthusiasts, and thanks to regularly introduced innovations it reached the status of the industry leader, both in the area of setting trends, as well as generated revenue. The scale of operation is confirmed, amongst other things, by 11 000 economic entities served, 150 employees and yearly financial results.

Bauer Media Group incorporates companies from different media areas, including online marketing in which Sunrise System specializes. Paweł Rybak, as the CEO of one of the leading companies in the field, is responsible in Bauer Media Group for the development of all SEO (Search Engine Optimization) / SEM (Search Engine Marketing) companies and acquisition of other entities from the industry in Poland and other countries. Before assuming the position of Sunrise System’s CEO, Paweł went through virtually the whole career path, from an intern, through SEO Specialist, to the Head of Research and Development Department, member of the Board of Directors and co-owner. The experience gathered in the process allowed him to develop modern management model, based on in-depth knowledge of all key processes: sales, customer service, service realization and human resources. Through employing professional experience from previous workplaces, Paweł additionally efficiently coordinates financial and bookkeeping issues.

Such wide perspective on business matters is also easier for Paweł thanks to his education, both economic and IT, including the Executive MBA diploma from Aalto University School of Economics in Helsinki. Paweł’s core competences are also confirmed by gaining the most important industry qualifications and certificates.

In his free time he is passionate about diving and geology, appreciating as well a good reading.

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