Charles Baden-Fuller is the Centenary Professor of Strategy and leader of the Strategy Group at Cass Business School, City University London. In 2015, Cass Business School is ranked by the Financial Times to be in the top 10 business schools in Europe for its Executive MBA and for its research. Charles is famous for his strategy insights into the management of mature firms, his work on networked organisations and the management of young, high technology, firms, through his writing in outlets such as Harvard Business Press, and his consultancy advice to large and small firms.
More recently, through his academic writing and engagement with policy makers, Charles has become one of the leading global thinkers on the topic of Business Models. This work is supported by more than £1.5 million of research funding from RCUK, EU and Mack Institute-Wharton School. His honours include being a senior fellow at the Wharton School, University of Pennsylvania; Editor-in-chief of Long Range Planning, and Fellow of the Strategic Management Society.