Infy Talk: Learning From the European Business Award’s Best & Brightest by Adrian Tripp



To outsiders, a classic European company may conjure up images of rows of craftsmen meticulously assembling wristwatches, or a burly chocolatier busily whipping up another batch. These are enduring images: European companies are known throughout the world for their well-loved, high quality products. But are these companies models of cutting-edge innovation?