Dell


Country: Republic of Ireland

Dell, established in Ireland in 1986 by Michael Dell, has been a pioneer in home, small business and enterprise computing. Globally the company employs over 100,000 people and generates turnover in excess of €61billion. Much of its success is based on capturing customer information from the enormous number of interactions it has with customers on a daily basis. Due to its unique build-your-own-computer sales model, Dell is able maximise its understanding of its customers to manufacture products for which there is a ready-made market.