SPECIAL FEATURES SERIES: DIAMDEL
17 Nov 2011
Part of the DeBeers group, Diamdel sells diamonds to small, medium and large scale businesses around the world. The Belgian company has embraced digital technology and developed a pioneering auction system to allow more people to enter its market and make transactions quickly and more efficiently than the traditional trading system, enabling its tightly-focused business to conduct global negotiations all over the world in a secure online environment. Auction sales have rapidly grown and today account for 90% of sales and margins are consistently higher than those in the traditional channel.
Click on the link below to see why Diamdel is a well deserved Ruban d'Honneur for the HSBC International Growth Strategy of the Year Award.